About me

I'm the Global Chief Creative Officer at AKQA Americas, where I lead a creative organization of 125+ people across the region. Over the past two and a half years, the work I'm most proud of has less to do with any single campaign and more to do with what we built together, bringing together all of our North American studios into one unified team with a shared culture and way of working. That's been the hardest and most interesting leadership challenge of my career so far.

Before AKQA, I spent seven years at Nike across NikeLab and Nike Women, and five-plus years as SVP Global Creative Director at UNIQLO, where I built the global Creative Lab from the ground up. I'm also a co-founder of Table of Contents, a retail and cultural concept and space that I built with my partner, and the author of By Hand: The Use of Craft in Contemporary Art. In 2025 I was named to Adweek's Creative 100. I sit on Spotify's Creative Council and on the advisory board at Forward Consumer Partners.

The work that moves me lives where brand, culture, and commerce actually overlap, not as a framework, but as something you can feel.

Skills

Art Direction, Brand / Logo Design, Brand Management, Brand Stategy, Cinematography, Creative, Creative Direction, Fine Arts, Graphic Design, Performing Arts

Sector Experience

Fashion, Sports

Recommendations
- 
Currently No Recommendations
Achievements
2024 TOP 100 Creative LeadersCreative Leader of the Year Annual 2026 ShortlistCreative Leader of the Year
Contributor:

Shu Hung has been a Contributor since 25th November 2015.

Invite x3
Tagged Job Titles
Contract
Perm, Freelance, Temp-Perm, Part time, Remote
Location
Los Angeles, United States
Skill Level
Junior, Middleweight, Senior, Director
Languages
French, Mandarin, Taiwanese, English
Creativepool member since 19 June 2024