ABOUT

Oxypac approached us with a multifaceted project, seeking our expertise in designing their logo, corporate identity, website, and marketing materials. Their product, a sustainable alternative to plastics, aimed to evoke a sense of both guilt and hope, highlighting the prevalence of plastic in our world while showcasing eco-friendly alternatives.

The brief emphasised the importance of flexible packaging solutions tailored to diverse brands and industries. To meet these objectives, we commenced with thorough market research, including questionnaires and competitor analysis, to ensure a strong market fit. Our approach culminated in the creation of a visually striking logo, bespoke typography for consistent branding, and a custom-designed website. Currently, we are enhancing the website with an online store feature and developing targeted marketing collateral for specific markets and products, delivering a comprehensive solution aligned with Oxypac's vision.