ABOUT

You ask a junior designer to create 2 new designs with the goal of increasing the usage of our mobile filters on the collection page.The junior designer brings you two design proposals and suggests to launch proposal number 2 but without giving a clear reason why.Please explain us how you would proceed here. We know in a real scenario you have more information but you can make your own assumptions here.
ProblemOur 12kg kibble bags contain bigger sized kibbles than the other variants. We explain this on the product page but still a lot of customers are not aware of this.Goal: Make customers aware of kibble size before ordering.
ProblemOn our website we have a Product Quiz available with the goal to help convert first time customers by guiding them to the right products.(https://www.edgardcooper.com/en/quiz/dog/)However we see that after completing the Product Quiz, 10% of users with an adult dog places a first order, while this is only 3% for users who filled in the Product Quiz for a puppy.GoalHave more customers place a first order after completing the Product Quiz for a puppy.