ABOUT

In India, about 33 million children between the ages of 5 and 18 years are subject to child labor. Through the visual, the agency metaphorically shows how children shut themselves in when they are put to labor and not into schools. They show this via 3 visuals - that of a child mason finishing up her brick box, a child carpenter finishing up his wooden box and a child welder finishing up his metal box.

Creative Agency: Ogilvy