ABOUT

Aarohan is an initiative by Vedantu, that connects students to Aacharyamitra Paroksh, a prominent figure in the wellness community, who guides them towards a more holistic development of their mental, emotional and physical wellbeing. 
With this project our aim was to inform students about what is Aarohan, and what can they expect from this initiative, once they enroll as students.
The process started with outlining all the benefits that students would get from Aarohan. This is a part of a larger series that catered to the understanding of a new enrollment at Vedantu. The design language is set according to the new brand guidelines that were developed for the organisation. 
This video was animated by Rohit Bose under my art direction and supervision. 
I was part of the entire video creation process, where I guided the content development, script writing, storyboarding and animation.