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We recently created three unique NFTs for Southampton FC, inspired by the club's kit design, making Saints the first-ever Premier League club to launch an NFT of its kit designs.

The NFTs suggest a new, alternative way that NFTs can offer value.

“Southampton’s NFT strategy focuses on brand awareness and fan connection rather than novelty,” explains James Wood, co-founder and Creative Director at ShopTalk/DEPT®. Each of the three NFT kits on auction is wholly unique, and the three fans who are lucky enough to snag one will also a receive an IRL limited-edition version of the kit – connecting the NFT to a real world item.

“By connecting the NFT kit to a real one, Southampton have created a necessary bridge between digital investment and a meaningful physical item,” says James. “It’s a bold move that signals an evolution in how football can bring real value to fans using emerging technology.”