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We created a global brand refresh for Face the Future, the UK’s leading online skincare clinic. The ambitious project reimagines the identity of this fast-growing international brand, laying the foundations for the next chapter of their success with a tailored brand that reimagines skincare as self-care, reflecting the changing nature of the business and its customers.

Our strategy centred on building a scalable global brand that retained a personal feel. The challenge was to stay true to Face the Future’s original communication by showcasing the people behind the company, providing a continuation of the approachable, safe and trustworthy reputation they’d infused into Face the Future. At the same time we had to lay the foundations for the next chapter of the company’s development. The end result is a brand that marries big ambitions with little personal touches.

This approach is intertwined into every aspect of the business and by extension, the brand. Everywhere you look in Face the Future’s new visual identity you’ll find depth. Every single item is crafted – even when it’s cut away or zoomed-in, there’s a lot of consideration of layers. Cohesion and community has been achieved through a sense of a consistent brand that remains with customers across every touchpoint, ranging from packaging to an ambitious outdoor campaign that’s launching in London.