ABOUT

Happy to share our FMCG spot for the legendary Polish brand Herbapol, made six months ago.
The whole spot was created in AI, with creative direction by Highnoon. Shot in an anamorphic visual language, with the level of detail and finish that FMCG clients now expect from AI-driven work — not as an experiment, but as a real production tool.
Here's the thing: AI in FMCG isn't coming. It's here, it's working, and clients are no longer asking "if" — they're asking how fast.
And this was half a year ago. Imagine where we are today.

Creative Direction: Hignnoon, Błażej Baar
AI Production: AI25.Studio
Sound Design: UCHO STUDIO | Franciszek Kozłowski