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With a new trendy water brand hitting our social feeds seemingly every week, hydration is here to stay. Plain old water may do the trick, but it isn't the most exciting option. Many drinks billed as "healthy" are actually packed with a huge helping of sugar and nasty artificial ingredients.

Consumers today are looking for wellness without compromise - they want health benefits AND flavor without all the BS (bad stuff). That's where Buddy comes in, with its water enhancement drops that level up your water through delicious flavors and functional benefits derived from real, natural ingredients.

Like the concentrated drops inside, Buddy's bottle was small but needed to pack a big punch. And for shoppers to want to bring Buddy with them everywhere they go, the brand had to feel like a fun accessory in its own right.

Taking inspiration from Buddy's role as water's best friend, TAVERN infused the brand with delight and deliciousness. Bold colors and a playful wordmark catch eyes from afar, inviting curious shoppers to take a closer look. Each variant has its own cute character and an array of fun fruit stickers that highlight the natural flavors inside. Wavy borders punctuate the visual identity system and play off the brand's role in hydration. There's also a custom die-cut label that makes the brand's simple plastic stock bottle feel considered and premium.

On and off-pack, the playful wordmark, fruit stickers, juicy waves, and bright poppy colors perfectly capture the friendly attitude promised by the brand's name and position Buddy as your new favorite hydration brand.

Buddy isn't just about enhancing your water; it's also about enhancing the planet, as it's committed to reducing its carbon footprint and plastic waste. Yes, its bottles are tiny, but they pack a mighty punch, as one container can make 30 drinks. Factor in that most drinks are 98% water and heavy to ship, and Buddy is a better-for-planet vehicle for refreshment.