Shion Kimura
Producer
ABOUT
Social harmony is one of the things Japan is most famous for. But it comes at a price. Standing out for any reason can make you a target for bullying. And when you’re of a different ethnic or racial background, you often have no choice but to stand out. The Future Isn’t Waiting features three real-life footballers from diverse backgrounds who use the confidence from playing sports to challenge societal norms. Nike hoped the film would spark a much needed conversation around discrimination and bullying for youth in Japan. What it got was a debate so fiery, it made international headlines.
MADEIT CREDITS
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NikeClient
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Alex EptonMusic Composer -

Asami YamashitaCreative -

Chelsea HayashiAccount Team -

Curro de la VillaCreative Director -

Enric SoldevillaCreative -

Jack SedgwickSound Designer -

Jennifer ChienSenior Producer -

Jovan TodorovicDirector -

Justin LamCommunications Planning Director -

Kazuhi YoshikawaCreative -

Kenji Lepretre SatoExecutive Producer -

Kenji Lepretre SatoExecutive Producer -

Kerli TeoHead of Production -

Kozue FurutaniAccount Team -

Mako TomitaTranslator -

Mikey RossiterColorist -

Mikey RossiterColorist -

Mikey RossiterColorist -

NakamaProduction Company -

Nedal AhmedLead Creative -

Oliver MillarDirector of Photography -

Oliver MillarDirector of Photography -

Shane LesterLead Creative -

Shinya KamataAccount Director -

Simon AmarAssociate Producer -

Simon AmarAssociate Producer -

Siyun KimJunior Producer -

Thijs van de WouwStrategic Planning Director -

Wieden+Kennedy TokyoAdvertising Agency -

Yuji TakahashiCreative -

The MillVisual Effects Company -

Ben JordanEditor -

Ryan FisherManaging Director -

Scott DungateExecutive Creative Director -

D&AD -

Kaede OseAccount Team -

Shion KimuraProducer