Shingo Sato Design Director

ABOUT

For over 70 years, São Paulo’s drivers have headed to Frango Assado to stop, rest, and refuel – both their body and their car. With 26 locations across the state, it’s a beloved landmark that’s been on the map for generations. However, times change. How we refuel or recharge our cars these days is very different to how it was done 70 years ago, and the same can be said for how we refuel ourselves, so it was time for Frango Assado to catch up.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • International Meal CompanyClient
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