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Spitfire advertises in numerous IT publications, and we have created these adverts for them for many years. They wanted to completely update the concept, but still retain their long-standing wildlife-based theme, whilst also redesigning the ads to bring them into line with Spitfire’s new website.

These adverts needed to promote three products – SIP trunks, hosted telephony and Ethernet services – in an eye-catching way that would stand out in otherwise fairly dull IT publications. Using the existing wildlife theme as a start-point, we focused on unusual mammals, reptiles, birds and insects – researching key facts about them which would link to key features of the three products which Spitfire wanted to market.

For hosted telephony, where ‘working anywhere’ was the main message, we focused on creatures which travel far and wide – such as leatherback turtles and humpback whales. Then for Ethernet, speed was the main message, so we concentrated on peregrine falcons and hummingbirds. Lastly for SIP trunks, resilience is key – so we featured penguins and the well-armoured pangolin. Beautiful imagery and strong benefits statements completed the adverts – for a striking and unusual campaign. As well as featuring in IT publications, these adverts are now being used for an-out-of-home advertising initiative, appearing on taxis and rail billboards in key business locations.