ABOUT

We kicked off the project by addressing the UK flagship facility in Milton Keynes, where the requirement was extensive – including designs for exterior and interior offices and interior warehouse space. Once completed, we then looked to develop a master office branding toolkit for SEKO’s 120+ worldwide offices, to bring global partners and agents together as one unified and professional brand. The aim was for visitors, at a quick glance, to understand the company’s ethos, its core services, IT solutions and strength of reputation – backed by heavy-weight client testimonials.

We first created a series of low cost framed posters, plus a more professional high-end framing solution for conference rooms and reception areas. The toolkit also contained various sets of wall art in different sizes (some up to 4m wide!) with guidelines for exterior signage, and large-format hanging banners for warehouse racking and support columns. We also offered flexible customised options so each local facility could select graphics that truly represented their core services.

The project involved liaising with the manufacturer on pricing and ordering processes, to ensure the client could place orders and coordinate deliveries as seamlessly as possible. It was also supported with a global email campaign launching the initiative to all offices. Lastly, we visited the US to develop bespoke solutions for the Dallas, San Francisco, Los Angeles and Philadelphia offices, as well as the global headquarters in Chicago – with more to follow.