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A core objective of the infographic was to highlight key statistics which demonstrate the inevitable changes to a data centre over time, taking it from a well-built entity to a complicated and chaotic system. The aim being to effectively communicate these statistics, and to make an impact on a target audience of high-level IT managers. To achieve this, we first created an initial illustration storyboard to organise the flow of information, along with supporting graphics. We then produced a variety of creative concepts, to visualise both the deterioration of a data centre over a five year period, and to explain how Company85 could help.

The final execution of the infographic focused upon a simple building structure to symbolise the data centre – which, section by section, then became an awkward and unmanageable entity over time. We then finished the infographic with a contemporary image which highlighted the benefits of Company85’s virtual, agile and scalable solution – and ultimately demonstrated how important it is for a business to transform its data centre environment in a strategic manner, rather than continuously adding to it.

The last stage of the project was to select elements of the final infographic to illustrate the accompanying guide. This downloadable information piece is helping to effectively support the wider data centre campaign, and to ensure that readers are engaged with its key messages.

Our relationship with Company85 now continues to develop, as we have recently been asked to help them with a new rebranding initiative.