ABOUT

The Van Pack’s purpose was to break down the different safety steps necessary on all Clancy Docwra worksites. Covering safety procedures on everything from carriage of dangerous goods, through to energy efficiency the pack needed to house an extensive amount of information, but also had to be portable and easy to navigate whilst on the road.

To bring these crucial safety procedures to life, we carefully developed our bespoke illustration style used for the launch of the Work Safe = Home Safe 100% campaign. This striking illustration style helped bring clarity to key messages, and to successfully promote Clancy Docwra’s ethos. It was vital that the Van Pack also be physically practical, so we took particular care to ensure that it would work effectively in the hands of staff who were wearing hand protection.

In early 2015, we produced over 3,000 Van Packs, which were then placed into every relevant Clancy vehicle across the UK. Based on the current success of the Work Safe = Home Safe 100% campaign it is expected that the Van Pack will dramatically improve not only the safety of all Clancy Docwra operatives, but also the safety of those working and living in the vicinity of their operations.