Shigeru Ito Creative Director, Creative Technologist, Digital Creative Director, Art Director, Illustrator

ABOUT

BACKGROUND
LG Washing Machine campaign intended to respond to the need to communicate to market segment of single, male young adult who started their own independent life and are in need of assistance in managing their home chores.

IDEA
Target market was reached through a story of a single, young man who is suffering a mysterious "pants attack" that embarrasses him in public all the time which not even his doctor is able to help with. The reason being that his pants were angry at him for washing them in a random brand machine. A solution came with LG washing machine motion.

MADEIT CREDITS

  • LG ThailandClient
Add yourself to this project

Who liked - LG Thailand Washing Machine "Revenge" | Online Video

Back to LG Thailand Washing Machine "Revenge" | Online Video project

1 2 Next ›Last »