ABOUT

Directed, Filmed & Edited by James Lovick
Produced by Bart Frank & Alex Kempner
Creative Concept by Nick Bastian & Guy Bingley
Motion Graphics by Joe Fellows
Original Music Composition: Simon Whitehead, Will Wadham & Bill Francis

Strava is fast becoming a mainstay for athletes, professional and amateur alike, all over the world. In this series of online videos, the company wanted to engage with three different character-types within their target market: The Ritualist, The Socialite & The Adventurer. Each needed a different genre to soundtrack their different lifestyles and uses for the app.