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Bloomberg Hong Kong 30th anniversary animated logo

For 30 years, we've been proud to be part of Hong Kong’s development as one of the world’s most important financial centers — and we wanted to create a logo to celebrate the occasion.

Drawing inspiration from the city itself as it emerges into a vibrant new era, the logo uses a night-time streetscape palette in a futuristic treatment. We incorporated a variety of gradients to represent change, along with Chinese characters (三十) within the number elements to represent different nuances of Hong Kong's identity.