About me

I am currently an executive director of strategy and creative at a digital agency looking for

my next full-time opportunity.

Being a strategic creative leader I have a proven record of developing marketing solutions

for some of the world's most recognized brands.

Since Parsons School of Design till now, I have used design thinking as a common thread in

all I do, which allows me to navigate towards the innovative solutions creatively.

User-centric solutions come from the ability to be open-minded and entertain multiple

perspectives. I'm well versed in traditional brand advertising and digital transformation of

brands as well as solving wicked problems.

With consultancy experience I evolved into a hybrid of sorts. I'm capable of building and

managing departments, project management, change management, developing business

strategies and analysis, marketing ideas, formulate brand strategies for marketing

campaigns and inspire innovation, create design thinking workshops, change facilitation,

builder of bridges across silos, concept digital transformation that can add value to brands

and create brand advocates, transcend the norm with both story telling and story-doing

campaigns. I also build and manage business relationships and client pitches, mentor teams

to successful outcomes, project manage (digital and non-digital) and develop strategies for

brands and innovation models in order to future proof businesses. In order to do that you

need business/system model analysis and a phased in approach to change via change

management. Solving and understanding what the pain points are from all aspects and

shifting cultures through behavioral change (corporate/brand) in order to make the model

more relevant.

Specialties: managing teams, analyzing business structures, setting up teams - hiring,

mentoring, setting up projects, processes, system design, and managing multi-regional

teams, last but not least, creating wonderful brand campaign experiences. I can guide

teams regionally to successful advertising ideas that communicate with the customer on a

wide variety of touch points, adding value for both the brand and the especially the


Recent Responsibilities:

- Service Design Solutions / CX

- Design Thinking and Digital Transformation consultant

- Working closely with developers at different agencies

- Managing clients though all digital and social platforms from concept to completion

- Managing and documenting the technical requirements for projects and monitoring scope


- Working closely with solution architects on large scale custom web applications as

well as UX/UI, programmers and project managers, web designers

- Content Creator and Managing / Concepting Social Marketing in several countries


Account Management, brand architecture, brand implementation, branding & identity, business strategy, Change Management, concept development, content strategy, Copywriting, corporate branding, corporate identity, creative strategy, Customer Insight, Digital Marketing, digital media, Digital Strategy, direct marketing, Email Marketing, experience design, Graphic Design, Guerrilla Marketing, interaction design, interactive advertising, Interactive Marketing, Interpersonal Skills, leadership, logo design, management consulting, marketing communications, marketing strategy, Media Planning, Mobile Marketing, online advertising, online marketing, Packaging, project management, relationship marketing, Social Media, social media marketing, strategic planning, user experience, viral marketing

Currently No Recommendations
Looking for work
Perm, Freelance, Temp-Perm, Part time, Remote
Australia, Australia
Skill Level
Senior, Director
Creativepool member since 25 August 2015