Shermin Ong
Creative
ABOUT
OCBCCares is the Corporate Social Responsibility arm of OCBC Bank.
To launch the OCBC arboretum in print, we ran two full page ads in the Straits Times. The first ad highlighted the consequences of concrete jungles devoid of trees followed by the introduction of OCBC Arboretum, a forest of 2000 endangered trees to tackle global warming by absorbing 80 million kg of CO₂.
MADEIT CREDITS
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Isabella ChiaClient
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CK GuayCD/Art Director -

Isabella ChiaGroup Brand & Communications -

Koh Chin ChinHead -

Goodfellas -

GoodfellasCD/Writer -

James LimAccount Director -

Shermin OngCreative -

Patrick LowCD/Copywriter

