Shereen Mostafa Head of Production

ABOUT

ColourCheck is designed to give the coloured pencil set a new purpose, enhancing it into a tool to help parents and teachers detect colour blindness in children without disrupting their routine or activities. The set was developed with the simplicity of a typical pencil set in mind which sheds light on the complexities of colour blindness by dedicating specially coloured pencil sets to spot different types of colour blindness – represented on the packaging’s artwork.
A simple and accessible method that can be distributed to communities on a large scale.

MADEIT CREDITS

  • BabyshopClient
  • Ahmed El RubyAgency Producer
  • Amr DeabesIllustrator
  • Aneesha CarriappaAgency Project Manager
  • Aunindo SenExecutive Creative Director
  • Bassel KakishChief Executive Officer
  • Hani MohsenCopywriter
  • Ibrahim BarakatHead of Animation
  • Islam RamadanVideographer
  • Jala FawazHead of Strategy
  • Jolanda Van RooyenDesigner
  • Maha AboughaliMarketing Director
  • Mahir JeseemIllustrator
  • Mitin ChakrabortyHead of Marketing
  • Mohamed El NaggarAssociate Creative Director
  • Najib SaadaneVideographer
  • Nathalie GevresseChief Executive Officer
  • Nayla ChacraHead of Production
  • Raef BaskharonPhotographer
  • Rafael AugustoChief Creative Officer
  • Ritu PoojariIllustrator
  • Sami SalehManaging Director
  • Shaileshkumar BhadraBrand Marketing Manager
  • Tahaab RaisChief Strategy Officer
  • Tina BalaaArt Director
  • Vicky KriplaniBusiness Lead
  • Wilbur D'CostaExecutive Producer
  • * Augusto CorreiaCreative Director
  • * Nicolas RichardCopywriter
  • * Mohamed BarecheExecutive Creative Director
  • * D&AD
  • * Shweta SandeepIntegrated Executive Producer
  • * Louis BornicheMotion Designer
  • * Shereen MostafaHead of Production
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ColourCheck

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