ABOUT

One freezing winter's night in London, a poster site on the embankment in London, 90 warm coats, one long ladder, a few volunteers and one big idea on how to help the homeless...

It took only a few minutes for the coats to find grateful, new owners. As far as awareness campaigns go, this one punched way above its weight. Thanks to a phone call to the night desk at the Evening Standard, the charity got media coverage they could only dream of. The next day, stark photographs and dozens of column inches, telling the story about the plight of the homeless, forced to live rough on the streets of our towns and cities.

The fonts used for the headline were two faces within the same family that I overlaid, one on top of another, causing a parallax effect which made the type appear to 'shiver' thereby adding to the powerful message.

The message didn't just resonate with the chilly folk of London, it also travelled to warmer climes, as far as the South of France. For later that year, the poster was awarded a Gold Lion at the Cannes Festival of Creative Excellence.

Nice feeling, winning a Lion; but pales against the fuzzy warm feeling from knowing the poster worked a treat!