ABOUT

I went out to the wider team both in the Support Centre and the branches to speak to them about how they feel the internal magazine I co-ordinate, write and edit is used to communicate key business information. This research enabled me to recognise that in terms of content, tone of voice and visually, the magazine was not performing as intended, resulting in a lack of good communication and readership.

Our CEO had been heavily involved in marketing and was averse to taking risks and making changes. I presented the results of my feedback findings and insisted the magazine needed to be improved for the benefit of the team. Despite more pushback, I continued to pursue the change and succeeded.

Based on feedback received, I re-evaluated the tone used in the magazine, reassessed the visuals and collaborated with the design team to deliver an internal magazine more thoroughly tailored to what the team required. I also used the feedback to tailor the content to ensure it was the business news the team wanted to know about.

Subsequent feedback from the new design has been extremely positive, and after reviewing the magazine and conducting feedback surveys once more, I found readership had increased. Colleagues fed back that they felt more informed about the business. The frequency of contact between myself and the team regarding the magazine, a keenness to offer contributions, and contact with managers requesting more copies also all increased.