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Statistics from our Best Companies engagement survey have shown a steady increase in uptake; however, the overall score-determining categories have been more subdued, despite many significant and effective changes made across the business. This suggested information wasn’t being effectively cascaded.

I reached out to them to research if this was the case and based on the feedback survey I conducted; results suggested it was. I decided we needed to find a way to inform the team about survey feedback changes and improvements, and future changes and improvements. I chose an “engagement brochure”. However, this would be an ad hoc communication at a significant cost that hadn’t been budgeted for 2018.

I reached out to a sister company with exceptional engagement survey results. They produce an annual engagement brochure communication sent before the survey – this has been a highly successful tool helping to improve engagement results, therefore based on their expertise I was assured it was an effective approach.
I presented my case for the brochure and due to the results from our sister company, the investment was given the go-ahead.

The brochure was sent directly to the homes of our whole team to ensure it was received. I knew from analysing how the internal magazine was received that if handed out in branches, there was the potential for it to be missed. Afterwards I conducted feedback surveys to assess whether material had been communicated and there was a definitive increase in knowledge of key engagement survey-based information.