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About me

Shelley Smoler has quietly carved out her spot as Droga5 London's first female Chief Creative Officer. As a creative leader, Shelley is committed to nurturing young talent and creating ideas that are worth being remembered.

She's renowned for multi-channel work that makes a social impact and entertains and engages audiences. She's been at the helm of multi-award-winning creative output for brands such as Amazon, BrewDog, Uniqlo, and Diet Coke.

The Johannesburg-born creative is globally celebrated for pushing the boundaries of

commercial creativity, having used bank notes to create the provocative, highly acclaimed

Black-pencil-winning "Trillion Dollar Campaign" for The Zimbabwean.

Shelley has been a frequent fixture on the global circuit of advertising awards shows, both as recipient and a jury member, where she enjoys taking a break from her gentle, everyday demeanour by fighting loudly for good ideas in a South African accent that has been surprisingly resilient, despite more than a decade of living in London.

Details

ContractPerm, Freelance, Temp-Perm, Part time, Remote

LocationLondon, United Kingdom

Skill LevelJunior, Middleweight, Senior, Director

Tagged Job TitlesExecutive Creative Director

Achievements

Contributor:

Shelley has been a Contributor since 25th November 2015.

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2Top 100 Creative Leaders x 2

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Followers122 Following2

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Creativepool member since 24 August 2020

Shelley's work

Ironing

Great Shows Stay With You 2019

Last Cupcake | Amazon Prime Video

1,400
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Last Cupcake | Amazon Prime Video

Choke

Beer for All

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