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In this 60 second spot, “Cowboy” forms part of a suite of commercials showcasing differently-abled individuals, all using Alexa to make their lives easier, more fulfilling or more joyful. In this instance, we demonstrate that Alexa seamlessly enables the best entertainment experience for all abilities. We see the cowboys use wooden boards as subtitles to help our hard of hearing protagonist understand the dialogue, showing how Alexa provides the most inclusive entertainment experience. The voice activated device allows the hard of hearing protagonist understand the dialogue, and ultimately remain engrossed in her film.