Shelley Smoler
Chief Creative Officer
ABOUT
Amazon Alexa returns to the Super Bowl, this time with Ellen DeGeneres and Portia de Rossi leaving for an event and asking Alexa to turn down the temperature. That leads them to ask what people did before Alexa. From there, we see people in different eras asking various people named Alessa, Alex, Al, Alexine and others to do certain mundane chores for them. The company encourages people, ahead of the big game, to have a bit of fun with Alexa – just ask, “Alexa, what did we do before you?”
MADEIT CREDITS
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AmazonClient
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Droga5Agency -
Manon ReesProduction Assistant -
Matt HubbardCreative Director -
Rachel HoughProducer -
Raph BasckinGroup Creative Director -
RevolverProduction Company -
Seth WilsonExecutive Producer -
SomesuchAgency -
The MillPost Production Agency -
David KolbuszChief Creative Officer -
Shelley SmolerExecutive Creative Director -
Steve RogersDirector -
Heather CussJoint Managing Director -
Cannes Lions Winners 2021