ABOUT

Redkite supports families with children with cancer through treatment, end-of-life and everyday support.

Redkite required its collateral pieces to appeal to two audiences throughout the year. These included public-facing fundraisers, family support items, reports to the government and annual reports.

Approach: Public-facing materials included a more illustrative style. In the private and government sectors, a corporate direction was undertaken and will be finalised shortly

Results: Items shown that reflect the brand for each targeted audience.