About me

Shelley Smoler is ECD at Droga5 London, an agency she joined in 2017. She works across the agency's entire roster of clients, leading much of the global Amazon business. A recent highlight has been Droga5's firstSuper Bowl commercial for Amazon, the Emmy-nominated "Before Alexa".

Before Droga5, Shelley and her creative partner Raph were creative directors at Bartle Bogle Hegarty London, working on brands including Audi, Google, Heineken, KFC,Mentos and The Guardian. They were also part of the team that created a campaign for The Zimbabwean newspaper which would go on to receive over 50awards, including a D&AD black Pencil, a Cannes Grand Prix and two GrandClios, and is now part of the permanent collection at both the British Museum and the Design Museum.

Shelley has been a frequent fixture on the global circuit of advertising awards shows, both as recipient and a jury member, where she enjoys taking a break from her gentle demeanour by fighting loudly for good, insight-led ideas in a South African accent that has been surprisingly resilient in the face of eight years in London.