Shelley Smoler is ECD at Droga5 London, where she supports David Kolbusz, CCO, in leading the creative department. She joined Droga5 in 2017 and in that time, Shelley, alongside her creative partner Raph, worked across the agency's entire roster of clients and led much of the global Amazon business. Smoler was part of the team who worked on Droga5's first Super Bowl commercial for Amazon, "Before Alexa", which was nominated for an Emmy Award.
She was also part of the team who created Uniqlo's 2018 work "Metatronia", a performance piece in collaboration with Solange Knowles that was displayed at the Hammer Museum in Los Angeles.
Before Droga5, Smoler was a creative director at Bartle Bogle Hegarty London, working on brands including Audi, Google, Heineken, KFC, Mentos and The Guardian. Earlier in her career, she was creative group head at South African agency TBWA\Hunt\Lascaris\Johannesburg. While there, she was part of the team that created a campaign for The Zimbabwean newspaper that took on Zimbabwean prime minister Robert Mugabe's regime by turning the country's bank notes into protest messages on billboards. The posters won more than 50 awards, including a D&AD black Pencil, a Cannes Grand Prix and two Grand Clios, and are part of the permanent collections at the British Museum and Design Museum.
Shelley has been a frequent fixture on the global circuit of advertising awards shows, both as recipient and a jury member, where she enjoys taking a break from her gentle demeanor by fighting loudly for good ideas.