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Animation for a tradeshow booth, for client Inspiria

( I was forced to replace original audio because i didn't provide it. this music is random, correct version can be seen at 4Cast )

Always the first questions are: who is your audience, what are their needs, and what is the physical context in which they will encounter this design event? In this case, it was a busy crowd in a setting full of distractions, seen from maybe 3 meters away. Original script basically copied bulky paragraphs of the text from their sales brochure; I saw the function of the video as catching the eye of passersby, and telling them just enough, with as few words as possible, so that they would stop and take a suitably fact-filled brochure, maybe even chat up sales staff.