ABOUT
Ten words. Ten compulsions. One loop that never ends.
OBSESSED is a typographic poster and motion series about obsessive-compulsive disorder. It gives a visual form to the thoughts and rituals that are usually hidden. Each piece takes one word, such as CHECK, and builds its layout around the behaviour that word describes: repetition, rearrangement, a single detail that won't settle.
The series grew out of a reference study and went through three directions: a tidy pile, an experimental phase, and the final OBSESSED system. That system has a restrained red-and-cream palette and a custom alphabet built on strict construction rules. Its signature device is a single "raised" word that lifts off the page, the way an intrusive thought rises above everything else. A red outline technique ties every piece together.
The project covers 12 posters, 11 animated reels and a short film, delivered in four formats. All 22 sounds were synthesised and mixed from scratch. The writing was approached with care to avoid the clichés that often turn OCD into a joke, and every piece points to support resources. The series closes on one line: It never leaves.
Role: Concept, art direction, typography, motion and sound direction
Tools: Custom type system, Python (Pillow) for production, sound synthesis
MADEIT CREDITS
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Sheffield Hallam University -

Ayman ZahidGraphic Designer
Back to OBSESSED: A Typographic Series on OCD project
Ani Plankova
Artist,Graphic Designer,Digital Artist Freelancer
Bulgaria
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Suchet
Director and Content Creator, Ayushi Advertising Ltd
United Kingdom
IULIANA RETOUCH
Retoucher
United States