ABOUT

D&AD New Blood Academy 2026

I was one of 29 D&AD New Blood Award winners selected for the 2026 New Blood Academy, a six-week programme open only to winners who qualified through a dedicated brief.

Twice a week, we attended sessions led by globally recognised creatives, many of whom have helped shape the design industry over the past 40 years. Each speaker shared their approach to craft, research and execution, along with their perspective on the role of AI in creative work today.

Alongside the sessions, I was paired with an industry mentor who guided the development of my portfolio over three months.

I am uploading the work I did during the New Blood Academy.