Shefali's work
About Shefali
I am a New-Delhi based independent consultant specialising in the fashion and lifestyle sector, with a focus on the premium and luxury industry.
My expertise lies in creative conceptualisation, content strategy, and in-depth research. I also take on the role of a brand custodian, working closely with creative teams and performance marketers to ensure cohesive and impactful outputs. Some of the work I truly enjoy includes platform strategy, developing creative concepts for email marketing and shoots, and crafting foundational documents like tone of voice and competitor strategies.
My expertise lies in creative conceptualisation, content strategy, and in-depth research. I also take on the role of a brand custodian, working closely with creative teams and performance marketers to ensure cohesive and impactful outputs. Some of the work I truly enjoy includes platform strategy, developing creative concepts for email marketing and shoots, and crafting foundational documents like tone of voice and competitor strategies.