ABOUT

For this Le lait campaign, we were fortunate enough to be commissioned by LG2 to create 3 cartoonishly detailed characters for illustrations used in a variety of contexts: bus shelters, metro stations, magazines, billboards, etc.

We adopted an approach in which 3D models were created as closely as possible to the approved character designs. Our brief was to create characters with cartoonish proportions, but in a richly detailed rendering.