SHED Montreal

ABOUT

As the 3D studio behind Crop of Champions, we brought IGA's Olympic campaign to life, highlighting the determination of local athletes and local farmers. Each 3D character was faithfully recreated to represent real athletes, evolving in vast, detailed environments that amplify the scope of their story. The visual effects, essential to the storytelling, were carefully designed to combine elegance and aesthetics. In collaboration with advertising agency Sid Lee, we created an animated ad celebrating this shared spirit of excellence.

MADEIT CREDITS

  • IGAClient
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