ABOUT

To design a logo for a luxury electronic cigarette based on the shisha culture. Like all logo projects, initially I sit with the client and get as much information about their product/service and unearth their core values. Then I create a brief which they sign off before work begins. I play with many ideas on paper first, using type and imagery. When I believe I have 5 concepts, I take it to the computer and present 3 first concepts.