ABOUT

We were tasked with promoting and raising the visibility of our production client’s original content arm.
With a decades-old high quality reputation in the TV industry, they wanted to change perceptions of the company from being a production services provider to a full-service production company with its own original slate.
We knew they needed a wide refresh on how they present their company to the industry. We created a new framework for the company and 3 new divisions which articulated their offerings – ATS Originals, ATS Productions, and ATS Services.
We lead all positioning, copywriting and communications strategies and activations including writing rebranded company decks and boilerplates. With the news we secured a front page exclusive with leading industry magazine Deadline and 40 further pieces of coverage amassing 3.15 million estimated views.