ABOUT

One of the most ambitious projects in BMX, we produced a unique pop-up BMX skatepark in a soon to be demolished swimming pool in Dagenham. The park saw a huge opening competition and a set of month long activations which included: daily open sessions, private core and retail sessions, community activities and PE school lessons.

I was the lead designer for this event, which entailed me helping to design the layout of the main skatepark, mini ramps, entrance area, retail space and brand activations through-out the building.
It was my role to come up with the branding concept and develop it to work on various formats, such as: animated stingers, digital banners, retail posters, product give-aways, photography gallery, signage and also creating a custom colour - Shaun Blue