ABOUT

To run along side the Selfridges Board Games campaign we built a custom pop-up skatepark within the Selfridges Hotel event space. The park was opened by with a private party and was open free to the public to skate for 1 month.

I was the lead art director / design for the whole project. Working with both Selfridges and HTC to create a logo and branding that fitted into both brand directives. This was then placed through out the park, into the main Selfridges store, various only marketing assets as well as product and clothing.
I also managed a team of art directors and graphic installation company to bring the park to life. This included bespoke sticker wraps, door and window graphics and through out the park we featured unique wall and floor effects to give each section is distinctive look.