ABOUT

As part of Nike’s global The Chosen campaign, we ran a European AM competition call the Chosen Series, where the winner from each country won a spot to compete alongside some of the worlds top snowboards at the Nike pop-up super park called the Chosen Sessions.

I was asked to come up with a branding identity that followed on from Nike’s Chosen campaign, which needed to be adaptable for two separate events, both of which required the logo to be able to work in print and online. We faced a lot of challenges during the design of this like how to have branding work well in animation whilst also being clearly visible when on a ski slope. We ended up with a simple bold lock up, which was used to brand a wide variety of media such as: Winners cheques, on slope branding, retail POPs, hotel and event space branding, video animation, digital banners and product.