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Advertising

Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...

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Advertising

Adaptive leadership lessons for Trump and advertising

You don’t need to be keeping tabs to know that a shocking number of top-level players have left or been fired from the Donald Trump’s White House team. The latest, much-reported departure comes in the form of Anthony Scaramucci - and you...

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Marketers are reclaiming the creative high ground from adland

The traditional advertising agency model is facing extinction. Don’t take it just from me - I admit freely to a vested interest. As PepsiCo president Brad Jakeman so aptly declared, "The global alignment agency is a dinosaur concept. I am...