ABOUT

The Objective: To promote tourism in the Elephant Corridor of Chhattisgarh, india

The Brief: The Elephant Corridor is spread over three picturesque Wildlife Sanctuaries in Chhattisgarh and is a marvelous getaway for big-city travelers wishing to escape the throngs of people and the general pandemonium of their humdrum existence.

Execution: A picture postcard visual of a herd of elephants strolling across lush landscape. Headline - Where 'herd mentality' is a way of life.