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A month long activation included - Ayala, Tanoora and Khaleeji Dancers…alongside Arabic Jazz musician Kamal Musallam and demonstrations of traditional Arabic handicrafts; a temporary art gallery, Rooftop Dj’s, film festivals show casing short films by Emirati Directors as well as fashion shows by some of UAE’s leading fashion houses…This kept the visitors entertained all month.

The activation increased visitors from 3,000 to 6,000…an overall successful launch for the Souk!