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"Christmas is a wonderful time. But it’s a dangerous time for hearts – on Christmas Eve heart attack risk rises by 37%.

To get people thinking about heart health over the holidays, Heart Research UK launched a special campaign, starring someone whose stressful job, irregular exercise and poor diet puts his heart at particular risk on Christmas Eve: Santa Claus himself.

The ad featured BAFTA-winning actor Mark Bonnar, giving a reading of a heart failure version of ‘The Night before Christmas’.

In this version, the familiar tale turns tragic, as Santa suffers from the consequences of his unhealthy lifestyle. The ad guided listeners to the Heart Research UK website, where they could get life-saving advice or donate to vital research."