Shang Wu
Account Executive
ABOUT
"Every step of the journey inside Please Don’t Tell (PDT) (the best speakeasy you’ve never heard of), is a moment of secretive discovery. But this experience was not coming through in their visual identity.
Our new identity for PDT is inspired by vintage speakeasy calling cards, perfectly balancing what’s concealed with what’s revealed. From the two-headed ouroboros logo to the maze-like monogram and black on black detailing throughout, the entire experience is imbued with moments of intrigue; a perfect distillation of their bar experience, with the same devotion to craft and attention to detail that goes into every PDT cocktail."
MADEIT CREDITS
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Crif Dogs/PDTClient
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Claire ParkerExecutive Creative Director -

Gregor JohnstoneCreative -

Jacklyn MunckCreative -

Marlee BruningCreative -

Michelle KimCreative -

Nina Marie GirodCreative -

Design Bridge and PartnersDesign Agency -

Creative Circle, Creative Foundation & The UK Creative Festival -

Shang WuAccount Executive -

Mike PerryCreative Director
