ABOUT

Project overview—
The King’s College Chaplaincy is a pastoral and spiritual support resource for all students and staff. They are practiced listeners and have a wealth of experience in supporting people through relationship, work and study difficulties. They are multi-faith, and you do not need to be spiritual to see a Chaplain. They needed an identity to support their mission of ‘Working with God to serve the whole King’s community’. The brand also needed to work within the broader King’s College brand guidelines.

Solution—
It quickly became clear that the key strength of the Chaplaincy was the strong support network it offers to bring students together. It’s a warm, welcoming place, and the identity needed to reflect that. We worked together to develop a proposition – ‘Your King’s support network’, and after looking around the facilities and the beautiful College Chapel, a graphic system came together to represent the proposition, this formed the basis of the identity.