Shane Geffen Executive Creative Director

ABOUT

Toyota's first-ever GR Corolla pushes the limits of performance, so we had to push the limits of sound-design. We crafted the gritty, unbridled diegetic sounds of the cars recorded on location, specifically with an intent to capture the incredible dynamic range of the car engine, but also the environment and spacial sounds around the cars as they moved.

We weaved in our own textural score, crafted to heighten the internal emotional state that a driver feels when behind the wheel. By blending and morphing the complex layers of the recorded sounds, the overall soundtrack builds and cascades mirroring the flood of emotions felt by the driver. The underbelly of race performance and lineage is clearly felt. Across this textural experience, we still feel the rawness and honesty of the paper used in the live animations and the movement of the Zoetrope that echoes the power and beauty of the race-bred engine.

MADEIT CREDITS

  • ToyotaClient
Project featured: on 4th July 2024 Contributor:

Shane Geffen has been a Contributor since 25th November 2015.

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Toyota GR

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