ABOUT
Toyota's first-ever GR Corolla pushes the limits of performance, so we had to push the limits of sound-design. We crafted the gritty, unbridled diegetic sounds of the cars recorded on location, specifically with an intent to capture the incredible dynamic range of the car engine, but also the environment and spacial sounds around the cars as they moved.
We weaved in our own textural score, crafted to heighten the internal emotional state that a driver feels when behind the wheel. By blending and morphing the complex layers of the recorded sounds, the overall soundtrack builds and cascades mirroring the flood of emotions felt by the driver. The underbelly of race performance and lineage is clearly felt. Across this textural experience, we still feel the rawness and honesty of the paper used in the live animations and the movement of the Zoetrope that echoes the power and beauty of the race-bred engine.
MADEIT CREDITS
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ToyotaClient
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Shane GeffenExecutive Creative Director -

Squeak E. Clean Studios