About me

I am a dedicated professional with over 9 years of marketing communication experience. I possess a can-do attitude and strong commercial acumen, with a strategic mindset. Given my experience, I also have competent stakeholder management skills with the ability to lead cross-functional teams and confidently interact and influence key decision makers. I am energetic and a self-starter with a strong desire to succeed and an excellent team player.

Have worked on a diverse portfolio which includes food, child care, personal hygiene and banking category. Acted as project manager on digital, BTL/Activation and animation projects and led the launch of Pakistan's first 2-D edutainment animation.
Experience in working across multiple verticals and industries:
+ Hair & Personal Care: Vaseline, Clear, Lifebuoy, Neutrogena, Clean & Clear and Fair & Lovely.
+ Food and Beverages: Lipton, Knorr (Soups, Noodles and Cubes) and Eeto
+ Telecom: Nokia
+ Pharmaceutical: Abbott and Father & Sons
+ B