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We recently had the pleasure of filming the latest promotional video for Twiggy’s new eyewear collection for Specsavers, the Aurora range. Its designed for women who want to look ‘chic and stylish but love to have fun with fashion’.

Specsavers invited to their photography shoot with Twiggy when the new range had just been finished. Once Twiggy was finished on the photo shoot we managed to grab her to talk us through her new range of elegant, stylish yet comfortable glasses, accessible to the most modest spectacle wearer. The range itself is great, with some little hidden details and some bold colours and shapes that you’d expect from an icon of the 60’s.

This is another partnership with the guys at Specialist, Bristol. They work with Specsavers at all their major launch events to make sure they are a success. This video helps form part of a collection of launch material to help support the campaign. In this instance Twiggy gets to talk through her range, trying them on and telling us about her involvement in the design process. Here the video is in use on the Evening Standards fashion website adding depth & share’ability.

With a little effort video can be introduced into all sorts of campaigns to bring life & insight.